Breck's is proud to be America's largest direct-to-consumer Dutch bulb importer, but 200 years ago, it was just a man with a dream and a passion for flowers. Established by Joseph Breck, the Breck's brand was family owned for five generations, starting with a seed, lawn and garden store in Boston, MA. Eventually, a catalog company was born and the Breck's product line evolved.
Joseph Breck was not only Breck's founder, but an author of two books as well. His first book, -œThe Young Florist,- has the significance of being only the second book about flowers to be published in America.